WHAT’S WORKING NOW IN EMAIL MARKETING?
Special Guest - Bob Bly
The response to your email marketing is measurable and immediate. You know almost immediately whether your campaign will be successful and how many orders and leads it will generate. You can quickly and easily test new headlines, graphics, and copy to create a finely tuned control email. In this session, attendees will learn strategies for increasing click-through rates, conversions, and revenues from email marketing campaigns.
Listrak welcomes Bob Bly to its ongoing webinar series. Bob has authored more than 75 books, including "The Complete Idiot's Guide to Direct Marketing" and "The Copywriter's Handbook."
In this session you will learn:
- The Agora Model for making money with email marketing.
- 4 steps to writing stronger email messages.
- What works best in email marketing – text or html?
- Where to place hyperlinks in the body of your email for best results.
- What to put in the “from” line to maximize open rates.
- Short vs. long copy in email marketing.
- 16 great creative ideas for your next email campaign.
Don't miss this one! This webinar will be recorded and a PDF of the slides will be available for download after the presentation.
About Bob Bly:
Bob Bly is a freelance copywriter and marketing consultant with 3 decades of experience in business-to-business, high-tech, and direct marketing.
Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI's Copywriter of the Year, and ETR's Lifetime Achievement Award in Marketing.
Bob is the author of more than 75 books including The Complete Idiot's Guide to Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, Inside Direct Mail, and Target Marketing.
Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University.
Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs.
Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense. Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.
Bob can be contacted at 201-505-9451 or rwbly@bly.com.
