Private Labeling Email Marketing for Added Value and Increased Profits
By Megan Ouellet, Director of Marketing
April 6, 2007
Private labeling an email marketing solution from an established Email Service Provider (ESP) is an excellent way for you to offer your customers an additional service that fits into their direct marketing plans. Whether you are a marketing agency, search engine optimization provider, application service provider, or interactive marketing specialist, a private label email marketing solution will greatly enhance your services and your value to your customers.
The more services your customers purchase from you, the more ingrained and necessary you are to their daily business. If you already provide services like search engine optimization, web design, Internet marketing, interactive marketing, and traditional direct marketing such as telemarketing and direct mail, email marketing is a natural fit for your business. Email marketing has quickly become the best way for organizations to interact and communicate with their customers. According to the Direct Marketing Association, in 2006, marketers received an average return on investment of $57.25 for every dollar spent on email marketing. This compares to an ROI of $21.08 and $7.20 for online and print marketing initiatives respectively. Offering this service to your customer base will mean increased profit margins for both you and your clients.
There are several things you should look for when choosing an ESP to partner with in order to provide a private label email marketing solution. Listrak, an award winning provider of email marketing solutions, has put together the following list to help you through the process.
