Email Marketing Strategies to Maximize Returns in a Struggling Economy
By Megan Ouellet, Director of Marketing for Listrak
October 23, 2008
Email marketers currently face more challenges than ever. In September of this year, the National Retail Federation forecasted 2008 holiday sales to rise only 2.2 percent, which is far below the ten-year average of 4.4 percent. However, in light of the current economic crisis, the numbers could be even lower. As consumers and businesses struggle with mortgages, credit, and overall confidence issues in a weakening economy, marketers must get creative in order to minimize their costs and maximize their returns.
Even if your marketing plans have been in place for months, it’s not too late to adjust your strategy so you target the right audience with the right message using the right channels. Some simple changes can mean the difference between winning new business or losing the deal; and, right now every dollar counts.
Listrak, a leading provider of email marketing solutions, has put together the following tips for creating successful email campaigns to weather your business through the financial storm. B2B and B2C marketers will benefit from this information and they’ll find that these changes will not only give them a boost through the holidays but will help increase the performance of their email campaigns on an ongoing basis.
