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Resource Center
Listrak offers a vast knowledge center to help you become an email marketing expert. You may review or download all of the materials for free. Sign up to receive free copies of our resources via email.
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Latest Podcast
White Paper
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Most Popular White Papers
- 221 Email Marketing Do's and Don'ts: Best Practices Reference Guide
- HTML Design and Rendering Tactics for Improved Email Deliverability and Increased Response
- Email Marketing Best Practices: Six Easy Engagement Tactics that Work
- Essential Email Marketing Deliverability Guide
Listrak White Papers
Best Practices White Papers- Three Steps to a Higher Return on Your Email Marketing Investment
- Five Must-Try Email Drip Campaigns
- Top 20 Mistakes Made by Email Marketers And How You Can Avoid Them this Holiday Season
- Lifecycle Email Communications Boosts Subscriber Retention
- Streamline Your Email Marketing Budget: Do More with Less
- Maximize Email Campaign Success: 15 Must-Try Split Tests
- New Year's Resolution: Smarter Email Marketing in 2009
- 221 Email Marketing Do's and Don'ts: Best Practices Reference Guide
- Email Marketing Best Practices: Inactive Subscribers – Re-Engage or Remove
- Email Marketing Best Practices: Increase ROI with List Management Tactics
- Five Step Email Marketing Self Assessment Guide
- Using Email Marketing To Drive Traffic to your Website
- Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters
- Creating an eCommerce Welcome Series to Increase Subscriber Engagement and Email ROI (New)
- Recovering Lost Sales through an Automated Shopping Cart Abandonment Strategy
- Creating Synergy between your Email and Social Marketing Channels
- Advanced Email Strategies: Overcoming the Top Six Implementation Challenges
- Email Marketing Strategies to Maximize Returns in a Struggling Economy
- Email Frequency: How Relevancy Tactics Changed the Rules
- Private Labeling Email Marketing for Added Value and Increased Profits
- Email Marketing Strategy: Planning your Budget and Getting Approval
- Email Campaign Workflow: How to Create a Successful Campaign
- Implementing RSS as a Marketing Tool: Delivering Content to Drive Leads
- Top 10 Reasons to Outsource Your Company's Email Marketing
- Email Deliverability: Six Steps to Maintain a Positive Reputation in 2010
- ESPC International Compliance Matrix
- Essential Email Marketing Deliverability Guide
- How Reputation Impacts Deliverability
- HTML Design and Rendering Tactics for Improved Email Deliverability and Increased Response
- The Art and Science of Email Marketing
- How to Make your Email Campaigns More Relevant
- Email Marketing Pre-Flight Checklist
- HTML or Text: Practical Advice on Campaign Formatting
- Getting the Most from Your Welcome Message
- Crafting a Must-Read Email Subject Line
- Building Subscriber Personas: Getting Relevant without Data Overload
- Six Easy Engagement Tactics
- Geo Tracking through Google Maps: Increase Email Campaign Relevancy
- Improving Relevancy of Email Campaigns: Simplify Data Capture with Dynamic Profiling
- Email Marketing Best Practices: Creating Relevant Email Campaigns with Dynamic Content
- Dynamic Content Strategy Guide: Five Essential Email Campaigns
- Email Marketing Metrics: Looking Beyond Open and Read Rates
- Email Marketing Campaign Development: Optimize Management, Tracking, and Analysis
- Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
- Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response
- New CAN-SPAM Rules for 2008
- Guidelines for Outsourcing Email Marketing Professional Services
- Guidelines for Choosing your Email Service Provider: 10 Questions to Ask Upfront
Podcasts
Blog
Recorded Webinars
- What's Working Now in Email Copywriting (New)
- Actionable Web Analytics: Five Tips For Insightful Analysis
- Five Ways to Improve Your Inbox Placement And Revenue
- Best Practices for Proving Marketing's Value
- “10 for 10” - Marketing Ideas For The First Post-Brand Decade
- What’s Working NOW in Email Marketing
- Social Media Needs Email
- Social Media Metrics
- The Marketing of Un-Marketing
- Creating Triggers that Get Millions of People to Spread Your Ideas and Tell Your Stories
- What is SEO, and Why It Matters
- Developing Customer Insight From the Ground Up
- The Hidden Costs of Lazy Email Marketing
- Avoiding the Seven Deadly Sins of Landing Page Design
- Factors that Impact Deliverability
- From a Whisper to a Scream: Marketing 2.0
- Winning New Business in This Damn Recession
- Quick and Easy Tips for Effective Business-to-Business Copywriting
- Using Holiday Data and Analytics Effectively throughout the Year
- Ten Secrets of Social Media Marketing with Paul Gillin
- The impact of New Media on effective direct response copywriting with Herschell Gordon Lewis
- Inactive Subscribers - Re-Engage or Remove Webinar
- List Management Strategies for Email Marketers
- Creating Effective HTML Email Campaigns
- 50 Listrak Email Marketing Tips, Tricks, and Hidden Features Webinar
- Driving Dynamic Content Campaigns through Dynamic Profiling Webinar
- Email Marketing Best Practices: Integration Tactics that Work
- Dynamic Content in Action Webinar
- Outlook for 2008 - Essential Email Marketing Deliverability Webinar
Case Studies
- Movies Unlimited Increases Subscriber Value with New Order Confirmation Email Strategy (New)
- Off to a Running Start: Kelly’s Running Warehouse Increases Subscriber Responses to 67% with Automated Welcome Messages
- DiscountBeautyCenter.com increased its click through rate to 41% through targeted, relevant messaging
- Food manufacturing company’s deliverability skyrockets following reputation analysis and certification
- Building a Long-Lasting Partnership through One-to-One Communications
- Solid Support without the Up-Sell Cooper University Hospital Success Story
- Learning with Listrak: A success story on authentication
- Dynamic Content in Action: DiscountBeautyCenter.com Case Study
- The Brickery Grill and Bar Serves up a Winning Combination of Humor and Hospitality with Listrak Email Marketing
- SupportPoint Increases Global Direct Marketing Reach using Listrak Email Marketing
- Ken Chertow’s Gold Medal Wrestling Camp and Wear and Gear Strengthens Email Marketing Campaigns with Listrak
- VinterActive Cultivates Customer Relationships for Wineries using Listrak Email Marketing
Articles
- AdWeek Digital Edition - Email Marketing
- Most e-retailers let the easy pickings go by, says a Listrak study (New)
- Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media
- Email Segmentation for Higher ROI
- 2008 Email Marketing Days Wrap-Up
- Email List Acquisition Strategy: A Top-Down Approach
- Email Marketing New Rules of Engagement for 2008
- Getting There: Direct Magazine
Deliverability article published by Listrak President, Ross Kramer
Tutorials & Guides
- Listrak Google Analytics Integration Tutorial
- HTML Email Best Practices Guide
- Implementing SPF
- Using Flash in Listrak
Videos
- Matt Elliott discusses shopping cart abandonment on SBTV.com (New)
- Listrak's YouTube Channel
- Listrak Conductor™ Video Tutorials
- Geo Tracking Maps Video (No Sound)
- Profile Filter Video Tutorial
- One-Off Filter Video Tutorial
- Dynamic Content & Content Library Walkthrough
- RSS 2.0 System Walkthrough
- Media Library Walkthrough
Glossary
Newsletters
- May '09: Creating Synergy between Your Email and Social Marketing Channels
- April '09: Special Edition - Listrak 4.5 Product Updates
- April '09: Boston Symphony Orchestra Customer Case Study
- March '09: Need help growing your email list?
- February '09: More Free Ways to Learn with Listrak
- January '09: Announcing Listrak Updates - A/B Split Test Segmentation, Import List Wizard Enhancements, and More Available Now
- December '08: Read the New Year's Resolution: Smarter Email Marketing in 2009
- November '08: Download Listrak's 221 Email Marketing Best Practices Reference Guide
- September '08: Read the Geo Tracking through Google Maps: Increase Email Campaign Relevancy White Paper
- August '08 Newsletter: Read the Inactive Subscribers - Re-Engage or Remove White Paper
- July '08 Newsletter: Announcing Listrak Updates - New Profile Features and More Available Now
- June '08 HTML Design and Rendering Tactics White Paper
- May '08 SPECIAL EDITION Newsletter: New CAN-SPAM Rules for 2008
- April '08 Newsletter: Email Frequency: How Relevancy Tactics Changed the Rules
- March '08 Newsletter: Simple profiling tactics to improve email relevancy
- February '08 Newsletter - Special Edition: Listrak Launches Dynamic Profiling and Heatmaps with Version 4.2
- February '08 Newsletter: User Conference Registration Opened
- January '08 Newsletter: Listrak's 50 Tips, Tricks, and Features of Email Marketing
- December '07 Newsletter: Deliverability Outlook for 2008
- November '07 Newsletter: Learn How to Increase Your Click-Through Rates 41%
- October '07 Newsletter: The Case for a Clean List
- September '07 Newsletter: Listrak 4.0 Is Here
- August '07 Newsletter: Expanding Professional Services
- Email Marketing Newsletter Archive
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