Press Release
Listrak Announces Free Webinar
The Hidden Costs of Lazy Email Marketing
Email Marketing Service Provider Listrak and Email Marketing Reports Founder Mark Brownlow Talk about the Three Ways Lazy Email Practices Cost Businesses and what You can do about It
LITITZ, PA, June 11, 2009 - Listrak, a leading email marketing solution provider, today announced its latest webinar for email marketers taking place on June 17, 2009, 1:00-2:00 EDT. Mark Brownlow, owner, editor, and writer of "Email Marketing Reports" will present the webinar for marketers on the hidden costs of lazy email marketing.
"Lazy email practices can still be profitable in the short-term," Brownlow said. "But the problems they cause are often overlooked to the long-term detriment of the sending organization and its brand."
According to Brownlow, whose Email Marketing Reports is widely regarded as the world's leading independent resource site on email marketing, lazy email marketing can cost a company in three ways so it’s important for marketers and business owners to recognize the danger and take action.
- The expectation gap – what happens when emails don’t match recipient expectations
- Missed opportunity costs – achieving higher ROI with a few simple tweaks
- Brand damage – bad emails cause bad reactions
"Unfortunately, some email marketers still have a set it and forget it mentality and are still marketing at their customers rather than attempting to have a relevant conversation with them. If subscribers are not getting the information or offers they want, they will quickly look elsewhere."
The Hidden Costs of Lazy Email Marketing webinar also addresses the reluctance by many marketers to actively maximize the performance and results of their email campaigns, and will review simple ways that marketers can increase already high ROI levels.
Finally, Brownlow will look at brand damage caused by lazy practices.
"Bad emails and undisciplined email marketing practices, such as the wrong frequency, or poor design or poor assumptions, cause bad reactions to a far greater degree than a bad print ad or poor radio spot," he said.
To register for "The Hidden Costs of Lazy Email Marketing" taking place on June 17, 2009, from 1:00-2:00 PM EDT, visit https://www1.gotomeeting.com/register/495606937.
About Listrak
Listrak gives you the tools you need to engage your audience in relevant email conversations. With Listrak email marketing, you have the most detailed reports, more automated features, better targeting tools, superior deliverability, ongoing education, and exceptional service at a price that meets your budget. From self-managed accounts to full service solutions, Listrak is committed to your success.
Listrak is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com. You may also follow Listrak on Twitter and Facebook, and you may subscribe to Listrak's mailing list to receive invitations to all of its events, its monthly white papers, and email best practices.
About Mark Brownlow
Mark Brownlow is the writer, editor and owner behind "Email Marketing Reports," founded in 2001, and widely regarded as the world's leading independent resource site on email marketing. The site's "No man is an iland" blog is recognized by the AdAge Power150 as one of the world's best marketing blogs.
Mark has written well over 3,000 articles and posts on email marketing topics. His involvement with the industry stretches back to 1998, when he sent his first commercial e-newsletter.
His eclectic career path has included postdoctoral academia, market research consultancy, translations, freelance business and travel journalism and editing, a network of golf websites and a stint as a celebrity agony aunt columnist.
He holds three science degrees, including a BA from Oxford University, and still teaches communication and specialist English to BSc and MSc students at Vienna's University of Applied Sciences.
