Press Release
Listrak Announces Complimentary Webinar on the Role of Sender Reputation in Improving Inbox Placement and Revenue
Engagement Messaging Solutions and Service Provider Listrak Hosts Return Path Online Marketing Expert Stephanie Miller - On Managing and Optimizing Sender Reputation
LITITZ, PA, November 18, 2009 - Listrak, a leading engagement messaging solutions and service provider, today announced its latest webinar for email marketers taking place November 18, 2009, 1:00-2:00 EST. Stephanie Miller, VP of Market Development for Return Path, will present the webinar “Five Ways to Improve Your Inbox Placement and Revenue.”
According to email performance company Return Path, nearly 20% or one out of every five permission-based email messages never reaches the inbox. Filtering by ISPs and individual corporations, which is based on factors such as volume, frequency, and bounces, greatly impact a marketer’s ability to reach the inbox.
“The only way to keep filtering to a minimum is to manage and optimize your sender reputation, which is used by ISPs like Yahoo!, Gmail, and AOL, as well as corporate system administrators to decide whether to filter your campaigns. The good news is that all the factors which go into it are under your control,“ said Stephanie Miller.
The “Five Ways to Improve Your Inbox Placement and Revenue” webinar addresses in detail the elements that make up sender reputation and how email marketers can control and manage them, and ultimately increase revenue and ROI. Additionally, webinar attendees will gain access to free tools to help manage reputation and calculate the ROI of improved deliverability.
To learn more and register for "Five Ways to Improve Your Inbox Placement and Revenue" visit www.listrak.com/webinar/Five-Ways-To-Improve-Inbox-Placement.asp.
This webinar also will be recorded and available on-demand in Listrak's online resource center.
About Listrak
Listrak is an engagement messaging solutions provider offering marketers the platform and expertise necessary to engage their audience with email conversations. Listrak works with companies like Motorola, Navistar, Royal Bank of Scotland, Waterford Crystal, and Wolfgang Puck to develop engaging email marketing solutions that increase ROI. Visit www.listrak.com to learn more.
About Stephanie Miller
Stephanie Miller is known as a customer advocate – helping email marketers improve performance and inbox deliverability by creating amazing subscriber experiences. She is the Vice President of Market Development for Return Path, the email performance company where she educates email marketers on response and deliverability best practices. She is a frequent speaker and writer on digital marketing.
