Press Release
Listrak Announces Speakers and Agenda for its 2008 Email Marketing Days Conference
Listrak provides direct access to thought-leaders in the email marketing industry with its interactive sessions, one-to-one consultations, and networking events
LITITZ, PA, Apr. 9, 2008 – Listrak, a leading email marketing solution provider based near Lancaster, PA, announced its speakers and agenda for its 2008 Email Marketing Days Conference being held at the Philadelphia Loews Hotel September 7-9. The conference features a keynote session by David Daniels, Vice President and Research Director of JupiterResearch, as well as a Listrak Certification track, Technical track, and Strategies and Best Practices track. Attendees are encouraged to bring sample campaigns for analysis as they will have the opportunity to meet one-to-one with experts in the areas of email deliverability, campaign design and creative, dynamic content, integration, and support. The agenda can be found at: http://www.listrak.com/EmailMarketingDays/schedule.asp.
The Listrak Certification track offers current Listrak clients the exclusive opportunity to send their email managers, marketing team, designers, IT staff, and other key employees responsible for creating, deploying, tracking, and managing their email campaigns to a two day Listrak certification course. The session is designed to teach participants how to streamline design time, manage data for enhanced targeting and segmentation, increase deliverability, and use Listrak’s advanced features for even greater campaign results. Session topics include list management and suppression, profiling and segmentation, content management, building dynamic content campaigns, reporting, analytics, and performance testing, and configuring Listrak for maximum deliverability and operability. Participants will spend time with Listrak’s executives, trainers, and product developers to learn how they can improve the interaction they have with their subscribers. To view the sessions and speakers for the Listrak Certification track, visit http://www.listrak.com/EmailMarketingDays/certification_sessions.asp.
The Technical track focuses on all of the technical aspects that impact email campaigns. Participants will learn from industry experts on key factors, including deliverability, reputation, authentication and accreditation, and advanced sending procedures. This track is designed for intermediate to advanced-level users that have some experience with in knowledge in IT-related subject matter. To view the sessions and speakers for the Technical track, visit http://www.listrak.com/EmailMarketingDays/technical_sessions.asp.
Listrak’s Strategy and Best Practices track is filled with real-life examples and case studies on the challenges email marketers face and solutions to overcoming these issues. This track is designed for all user levels and promises to give participants insights on changes they can make to boost campaign performance. Session topics include: acquisition strategies, best practices for building retail store traffic, HTML rendering best practices, case study on metrics, profiling, and analytics, behavioral targeting strategies, and relevancy and reputation best practices. To view the sessions and speakers for the Strategy and Best Practices track, visit http://www.listrak.com/EmailMarketingDays/sbp_sessions.asp.
Registration is limited so reserve your seat today at https://www.listrak.com/EmailMarketingDays/registration.asp.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
