Press Release
Listrak Email Marketing Announces Integration with Google Analytics
Listrak combines powerful email marketing tracking capabilities with Google Analytics for increased relevancy
Lititz, PA – May 2, 2007 - Listrak, an award winning provider of email marketing solutions, has integrated Google Analytics with its powerful tracking capabilities. This gives users even greater reporting potential. Users can track open, read, and click-through rates of the email campaigns and then track the interaction the subscribers have with their websites after they clicked-through the call to action link on the email message. Email marketers gain a better understanding of their subscribers’ online habits, which allows them to increase the relevancy of future campaigns while accurately predicting subscriber response.
Google Analytics combined with email marketing tracking gives marketers a complete understanding of their subscribers. Marketers have quick and easy access to information that allows them to build accurate subscriber profiles while tracking overall goal conversion. Google Analytics ties information, such as goal conversion or average amount of pageviews, back to a specific email address or specific email campaign. It also captures overall conversions from a specific email send and summarizes the number of total visits across all email campaigns.
“The combination of Listrak email marketing and Google Analytics results in a robust reporting tool,” says Ross Kramer, CEO of Listrak. “Marketers can use this data to create timely and relevant email campaigns targeted to individual subscribers.”
Listrak email marketing integrated with Google Analytics offers many marketing benefits. For example, companies will be able to see which subscribers added items to their online shopping carts but abandoned the carts before completing the purchase. Because the analytics are tied to their Listrak email solution, marketers can easily send emails to those subscribers to complete the sale. Also, email marketers can use Google Analytics for trending analysis, landing page optimization, and entrance and exit point reporting. Because it is integrated with Listrak email marketing, users can apply the knowledge instantly so they communicate with their customers more effectively.
For more information, please read Listrak’s white paper “Using Google Analytics to Increase Reporting Capabilities of Email Marketing Campaigns and Boost Relevancy and Response”.
About Listrak
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Islands of the Bahamas from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit www.listrak.com.
