Email Marketing Today Podcast
Email Marketing Today is a fun and informative podcast hosted by Listrak's email experts Ross Kramer, CEO, Matt Elliott, Client Services Director, and Brent Shroyer, Product Manager. Every Thursday afternoon, Ross, Matt, and Brent get together in Listrak's state-of-the-art broadcast studio to discuss the issues that matter most to email marketers – deliverability, reputation, list acquisition and management, design and content best practices, segmentation, and other ways to enhance campaign performance and increase ROI. Podcasts are generally 15-20 minutes and each one focuses on a specific topic. Creating an effective email marketing strategy just got easier - you don't want to miss a single broadcast! Subscribe now!
If you have any questions, comments,or items you would like to hear us talk about on the show, or even if you would like to be a guest on the podcast, email us at podcast@listrak.com.
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http://feeds.feedburner.com/EmailMarketingToday
Download Individual Episodes Directly
Episode 2: List Acquisition Part 2
In this broadcast, Ross and Brent continue the discussion surrounding good list acquisition tactics and how poor practices negatively affect your reputation and deliverability. This session focuses on best practices for welcome messages and it ends with a surprising confession from Ross. You don't want to miss it!
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Episode 1: List Acquisition Part 1
In this broadcast, Ross, Matt, and Brent discuss online and offline list acquisition best practices and how your procedures directly impact the deliverability of your messages. The tips they offer are fresh and exciting, and you're sure to gain valuable insight into your list acquisition strategy and learn ways you can enhance and improve your processes.
Download MP3
