Top 10 Reasons to Outsource Your Company’s Email Marketing
By Ross Kramer - Listrak, LLC - April 1, 2006
“Once we switched to Listrak from our in-house email marketing solution, we realized a dramatic reduction in bandwidth use and campaign execution speed. We eliminated deliverability and regulations research completely, and our overall corporate marketing results improved significantly.”
Michael Manning, Vice President
Automation Systems Interconnect
With email marketing regulatory and deliverability hurdles expanding every week, a substantial number of marketers have switched their focus from strategy to items like blacklists, false positives, servers and bandwidth. Why? They’re still managing email marketing campaigns in-house. But email service providers like Listrak™ put you back in the business of marketing while delivering an even more affordable technical solution.
In-house email marketing drains your resources and budget, while forcing the marketing department into a position dependant on IT. It requires substantial investments in server technology, dynamic and customized software, robust hardware and specialized email marketing personnel to stay current on the laws and trends affecting your business. Because these roles typically fall into IT, marketing departments are continually reliant on their budget, resources and availability. Marketing teams request specialized functionality, campaign results and segmentation data, adding a bottleneck to the basic email communications process. Even the tightest campaign schedules fall dependent on the workload and availability of your IT staff, typically facing more pressing business critical matters.
As a result, more and more companies are switching from expensive, functionally limited in-house systems to professional email marketing applications like Listrak, reducing both the IT and Marketing department’s time and resource demands. Listrak is both PC and Mac compatible via Internet Explorer and Firefox browsers offering a secure and scalable web-based platform. It puts email list management, campaign deployment, tracking and analytics back within your control. It also dramatically saves internal bandwidth and email server processing power.
When evaluating the pros and cons of in-house vs. outsourced email marketing solutions, Listrak delivers measurable advantages in the areas of deliverability, scalability and stability, dynamic content and personalization, testing and tuning, tracking, marketing focus, list management, removal and bounce management and regulatory compliance. Listrak is a trusted, reliable business partner – from delivery to analysis and ongoing support.
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