Recent White Papers
 Email Marketing Best Practices: Inactive Subscribers - Re-Engage or Remove
List fatigue is a common part of email marketing yet it is commonly overlooked. You probably spend time analyzing the email metrics and web analytics generated by opens and clicks, monitoring unsubscribes and complaints, and watching for bounces or undelivered messages. All of these things are easy to track and report on and they provide valuable feedback you need to build better campaigns.
But what happens when nothing happens? If you aren’t paying attention to the subscribers who ignore or delete your messages you are missing out on a tremendous opportunity. And you’re putting your good reputation at risk.
This white paper discusses the common causes of list fatigue and what you can do to combat it, including the right and wrong ways to handle re-engagement campaigns and the pros and cons of removing subscribers from your list.
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