Email Marketing With Listrak

Listrak: One To One Email Newsletter

January 2008

CEO’s Letter

Full Speed Ahead for 2008

We’re off to a great start so far in 2008 with lots of exciting news to share. First and foremost, we have announced our Listrak Users’ Conference to be held September 7 - 9 in Philadelphia, PA. Right now we’re soliciting feedback from customers to understand what would interest you most at the conference. Please take a moment to take our survey. Secondly we have launched a few new features including the ability to lock templates. Lastly our Product Manager, Brent Shroyer has assembled 50 fabulous tips, tricks, and hidden Listrak features which can be found on his blog.

From all of us at Listrak we wish your email marketing efforts great relevancy and deliverability at just the right frequency in 2008!

Regards,

Ross Kramer
CEO

Recent White Papers

Dynamic Content in Action: DiscountBeautyCenter.com Case Study
In response to several customer inquiries regarding practical uses for dynamic content, Listrak’s marketing and professional services departments teamed up to help DiscountBeautyCenter.com set up and test the viability of using dynamic content to generate its email campaigns. Listrak has published the results of the test campaign, and you may download it for free.

A complementary webinar on this topic is being offered on Jan. 16, at 1:00 pm EST. Registration is free, and anyone wishing to increase their deliverability in 2008 is encouraged to attend.

Recent News

Listrak Schedules 2008 Email Marketing Days Conference
Listrak is excited to announce that it will be hosting a two day users’ conference Sept. 7 - 9 in Philadelphia. While this event is targeted towards current clients, the event will also be opened to authorized participants wanting to learn more about Listrak’s solutions and the email marketing industry. The conference will feature keynotes by leaders in the email marketing industry, three session tracks, and two networking events so you can socialize in a fun, interactive environment. You will learn how to make your email campaigns more effective using the tools you already have in place, strengthening your customer communications and relationships and increasing your return on investment. More information will be announced in the upcoming weeks.

Please take a moment and complete our survey to let us know what topics interest you most.

Listrak Publishes 50 Tips, Tricks, and Hidden Features Blog
We have kicked off the new year on “The Creative Side” blog with a post featuring a list of 50 Listrak tips, tricks, and hidden features. It is a great way to brush up on our features that you are using, as well as learn about new, useful ones that you might not be using yet – including Google Analytics, dynamic content, domain alias, personalization, customized pass-along links, internationalization, RSS, profiling, suppression lists, A/B split testing, new billing updates, list hygiene, visual overlay, detailed reporting, and many, many other highlights of our system that you don’t want to miss.

Product Updates

Listrak Adds Ability to Lock Templates
Listrak has added the ability for system administrators to lock sections of each template so other users may only edit areas defined by the administrators. This feature allows administrators to ensure that emails sent out by other members of their marketing teams have a consistent look and feel, while making it quicker and easier for users to enter the appropriate content and send out the message to the members of their lists. This feature is especially useful for marketing agencies that are creating templates for their clients as it protects the integrity of the email template, but it is also helpful for any company as it greatly reduces the amount of time needed to train new employees who are not familiar with HTML.

To learn more, log in, and view the Template Library section in the Help Manual.

Listrak Adds Corporate Review Group
The Notification Settings section allows you to enter the email addresses of supervisors, administrators, and anyone else that will need copies of every email being sent out by any user in the account. Unlike the List Review Group on the List Settings page, the users in the Corporate Review Group will not receive a copy of the test email – they will simply receive a copy of the actual email that is sent out to the list. This is an important feature for agencies and large corporations with multiple users as it provides a way for administrators and supervisors to track the content of emails being sent to subscribers without having to receive several test copies of emails during the creative phase. Also, to ensure that the reports are as accurate as possible, the messages sent to the Corporate Review Group are not tracked through Listrak’s reporting so as not to skew the numbers when messages are opened, read, and clicked on by members of this group. Log in and view Manage > Account > Account Settings for more information.

Listrak Enhances Profiling Features
Listrak has made it even easier to create and manage profiling headers. Administrators may now enter profiling headers and then save that information as a template to reuse as necessary. Users may also drag and drop the profiling headers into the correct order instead of renumbering each item. Log in and view Contacts > Profiling > Create New Header for more information.

Listrak Blogs

Email Marketing with Listrak
Read Ross Kramer’s post:
Deliverability Outlook for 2008

Conversations on Email Marketing
Read Megan Ouellet's new post:
Quick Tip on Email Marketing: Accurate Metric Tracking and Analysis

The Listrak Creative Side
Read Brent Shroyer's new post:
50 Listrak Email Marketing Tips, Tricks, and Hidden Features

Upcoming Events

 
Miami, FL
Feb. 24-26, 2008
Consulting Clinic


 
New York, NY
March 17-20, 2008
Booth #1303