Listrak Conductor™ Event Triggered Messaging
Listrak Conductor brings a new level of powerful functionality, simplicity, and affordability to event triggered messaging.
Examples:
- Welcome messages
- Birthday wishes
- Behavioral trigger
- Educational series
- Reservation confirmation
- Shipping notification
- Shopping cart abandonment
- Cross sell / upsell
- Sales funnel
- Autoresponder
Email event triggered messaging doesn't have to be complicated or expensive to work, and you don't need a dedicated team working around the clock to set up and monitor the automated conversations.
Listrak Conductor enables email marketers to proactively engage, one-on-one, with customers at predetermined points of action, resulting in increased sales, additional promotional opportunities, and improved customer support and loyalty.
With Listrak Conductor, anyone can conduct triggered email campaigns. It's fast, it's easy, and it's the most affordable sophisticated email program on the market!
What is Event Triggered Messaging?
Event triggered messaging is a powerful automated email responder system that gives you the tools you need to engage your audience in relevant conversations. For example, when a new subscriber opts-in to a mailing list, a welcome message can be deployed automatically - that is an event triggered message.
Listrak Conductor expands upon this concept by enabling you to build multi-path conversations based on the behavior or profiling attributes of your audience. For example, you can use Listrak Conductor to send automated birthday messages to your subscribers year after year, or to send annual renewal notices two weeks before the expiration date.
About Listrak Conductor:
Listrak Conductor enables you to engage your audience in exceptionally relevant and timely conversations. Forget batch and blast. Listrak Conductor truly personalizes and individualizes the emails recipients receive based on their behavior.
Sound complicated? It's not. With Listrak Conductor you plot your conversations, whiteboard style, on a simple interface that lets you see each path from start to finish. Starting with one of our pre-made conversation templates, you can easily edit the conversation flow, create and save the emails, define the timing for each message, and set an internal or external trigger to kick off the conversation.
It is really that easy.
Best of all, the conversations are automated. When individuals enter a conversation, the right emails are sent to them automatically based on their actions. And, because the emails are set up in advance, the conversations occur naturally - without you having to respond manually.
Listrak Conductor seamlessly integrates with Listrak's extensive profiling tools so you can easily direct different segments of subscribers down different conversation paths based on their profile attributes. Building and engaging natural, progressive conversations in a rich, individualized approach has never been easier or more affordable.
Listrak Conductor also features sophisticated visual reporting tools that allow you to see the number of subscribers that have passed through each step of the conversation, and you can drill down to the contact level to see who is in each step. You can even set up alerts to notify your sales team or account managers when someone has reached a certain step. And, Listrak's heat maps, Geo-tracking, and web analytics tools are integrated into the metrics for even greater reporting functionality.
Features like ready-to-use templates, built-in flow testing and validity checks, autosave capabilities, and contact import wizards mean that even elaborate email campaigns can be mapped out in minutes. That enables you to build deeper relationships with your customers and prospects - while spending less time managing them.
Highlights:
Visual overview
Provides a quick view of the way the conversation will flow. Saves production time as it is easy to use and eliminates the confusion caused by drop-down menus.
Expandable conversations
There is no limit to the number of messages sent in a conversation, so you can build ongoing communications with your audience. The system allows you to set the priority of each message thread, so even if subscribers trigger a new step, they will only remain in one part of the conversation.
Intuitive triggers
A new conversation may be triggered from almost any customer touch point:
- External factors - website forms, shopping cart abandonment, customer service, etc.
- Messages - email activity (opens, clicks, unsubscribe, etc.), address change, etc.
- List - subscribe, profile update, and address change
- Link - specific link in email message
Multi-path segmentation
Listrak Conductor works with Listrak's extensive profiling tools so you can send different segments of your audience down different paths based on their individual profiling attributes. You can even set up the messages using dynamic content for a detailed, individualized approach.
Flexible scheduling structure
You can set messages up for deployment based on a fixed date, a defined offset of a fixed date, a set duration time from when the message was received, or an individualized profile filter. Some of the most popular event triggered messages include birthday wishes and anniversary reminder emails and, with Listrak Conductor, you can set up these types of messages in minutes.
Ready-to-use templates
Listrak Conductor includes a number of pre-loaded templates that you can use to set up your conversations. You can change the templates as necessary and re-save them to meet your needs.
Autosave capability
Listrak Conductor‘s autosave capability eliminates the worry of losing your work. The system automatically saves the working version of the conversation without automatically overriding the published version.
Integrated quality assurance testing and built-in validation check
Listrak Conductor has a built-in flow test that allows you to view the flow of the conversation and any errors in the setup prior to deployment.
Visual reporting
Reporting overlays tell you how many people have passed through or are in each step of the conversation. You can drill down to the contact level to see which subscribers are in each step. It is also integrated with Listrak's heat maps and Geo-tracking tools.
