Ad Agencies & Interactive Marketers
Today, many advertising agencies, search engine optimization providers, application service providers, and interactive marketing specialists are looking for new products and services that will add value to their customers while helping them differentiate themselves from their competitors and add new revenue streams without a large upfront investment or time commitment.
Listrak offers an agency and reseller program that accomplishes all of these objectives and more.
We have extended the functionality of our award winning email marketing software to include several value-added agency-centric features that will give resellers control over their email marketing programs while extending management and reporting capabilities. Listrak does all of this through a private labeled, branded, skinable, web-based interface.
We realize that you are seeking a dependable partner who shares the same level of service that you give your clients. You are entrusting us with your clients' brand identity as well as their sensitive and proprietary data. Our team of professionals is committed to delivering a world class email marketing application and customer experience that will expand your service offering and increase your bottom line.
Private Label
As a reseller, you need to present a clean set of competencies that reflect your brand and identity. You can completely private label the front end of Listrak's web-based application with your color schemes, logos, fonts, and images. You can also define your own domain name or sub-domain where your email marketing application will be hosted, such as http://email-admin.yourdomain.com. For more information, contact an email marketing expert, or download the Agency and Reseller Guide.
Full Service
Listrak offers full service email campaign support to customers looking to maximize the internal efficiencies of the marketing staff by leveraging our experience in delivering highly effective and relevant email marketing campaigns. Our team of experts will tailor your solution to meet your exact needs by focusing on:
- Acquisition strategy and execution
- Content plan, creation, and execution
- Performance analysis and improvement
- Deliverability testing and analysis
- Landing page design
Our three levels of service include:
Reseller Model
Listrak's reseller model was designed for easy integration. We remove our name and branding from the product and rebrand the front end to include your logo and corporate identity features. We will set up domain aliases for your use and host the service for you and your customers. We will also train you on how to sell and support the product. After that, you are responsible for selling and setting up customer accounts to your clients.
Listrak charges the reseller a one time private label fee and discounted monthly hosting fees for each account you set up. We'll give you a suggested selling price point, but you decide how much to charge your customers for monthly services and annual support fees.
Agency Model
Listrak's agency model is the most popular private label edition. This service level is similar to the reseller model as Listrak charges a fee for the private label of the site. However, the agency does not become a full service reseller. You simply set up your own account and send emails out on behalf of your customers through that account. Some agencies allow their customers to log in to view the tracking reports of each campaign, and some provide reports as a value added service.
The Listrak agency model allows you to decide on the fees you charge your clients to use the service while you follow Listrak's pricing schedule for the monthly user fees and annual support fee.
Integration Model
Listrak's integration model is a way to implement email marketing directly into your products and applications. Many direct mail companies choose this model as it allows them to build campaigns and then choose to either print or email the creative piece. In this model, Listrak builds the interface into your product. This allows the email marketing option to be offered as another button or drop down menu choice directly on your product.
Like the other two editions, all traces of Listrak are removed from the product and it is branded to look like your company. Listrak's integration model can follow the pricing schedules of either the reseller or the agency models.
