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Resolution 6: Test Everything

Beginning new initiatives can be intimidating and overwhelming at first, especially if you have been performing your current processes for a number of years. Don't feel like you have to jump in and implement all of these changes at once – in fact, that approach could do more harm than good. Instead, come up with a strategy that allows to test different methods to find what works best for your organization.

Listrak's next white paper, which will be released at the end of January, covers A/B split testing and how you can use it to enhance the performance of your campaigns. If you haven't done so already, join our mailing list to receive a copy.

For most organizations, 2009 is going to be a lean year profit-wise. Implementing the suggestions above will help your company capture additional market share. If you need help, Listrak's email marketing experts are here to answer your questions, help plan your strategy, and discuss better processes that will streamline the development of your campaigns and increase your results.