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Engagement Leads to Retention

As Matt Elliott, Listrak's director of client services, stated in his "Factors that Impact Deliverability" webinar, it's time to remove the phrase "email blast" from your terminology. Broadcast emails that are blasted out to your entire list don't engage subscribers as individuals and they don't provide the tools necessary to nurture lasting relationships. Even your most active brand ambassadors aren't going to be interested in every email you send out and if you continue to send every message to every subscriber, you'll lose your audience.

Instead, you can use the easy profiling tactics discussed in this paper to engage each subscriber with relevant messages. Engaged subscribers have higher response rates and longer life-cycles and are more likely to do business with you. And as the economy recovers, that is what matters most.

To learn more about Listrak's profiling filters or to request a free trial account so you can see firsthand how powerful they are, contact one of Listrak's email marketing experts today.