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Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters

By Megan Ouellet, Director of Marketing for Listrak
May 29, 2007

Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer. 

Listrak, an award winning provider of email marketing services, has put together the following checklist of best practices that you and your marketing firm can use to improve deliverability, increase usability, and boost response rates of your email campaigns.