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Mistake #17 – Not Automating Tasks

Are you continuing to perfect your processes or are you still doing things the same way you did them five years ago? If you're not keeping up there's a pretty good chance that you're wasting time doing things manually that can and should be done automatically.

One of the biggest time savers is event triggered messaging. You can set up email drip campaigns in advance and then, when someone takes a certain action, the conversations are automatically started. You can automate all kinds of campaigns - welcome messages, birthday clubs, annual renewal notices, confirmations, shopping cart or form abandonment, holiday series - just about anything you can think of. And these automated campaigns have more benefits than just the time savings. Because the emails are sent to the right subscriber with the right message at the right time, they have much higher response and engagement rates. This holiday season is the perfect time to implement an email automation tool. Visit www.listrak.com/conductor to learn how to get a free trial of Listrak's automated event triggered messaging solution.

 

Sample 17 - Listrak Conductor™ event triggered messaging