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Step Seven: Launch the Email

The time and day you send your email campaign is nearly as important as how it appears in your subscribers’ inbox. Studies show that business to business emails are most effective when mailed after 9 AM, but before noon, when email boxes are clean. Friday afternoon and weekends are the least advantageous. Always consider your recipients’ time zone, making adjustments to the schedule as needed. If you send routine newsletters, remain consistent by sending each mailing on the same day of the week, at the same general time.