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Guidelines for Choosing your Email Service Provider: 10 Questions to Ask Upfront

By Megan Ouellet, Director of Marketing for Listrak
May 30, 2007

As technology related to email marketing continues to expand, more and more companies are choosing to implement an email marketing service from a reputable ESP. Doing so greatly increases the chance of their emails being delivered to their recipients’ inboxes, which, in turn, increases customer response and ROI.

Before you choose an ESP you must do your due diligence to ensure you select the right products and services. While you might think that all ESPs provide the same services, there are many differences that could end up costing you hundreds or even thousands of dollars per month. To have the greatest return on investment, you must choose the ESP that offers all of the services you need without charging you extra for features you will not use.

Listrak, an award winning provider of email marketing services, has put together the following guidelines to help you choose the ESP that is right for your company. It includes a list of 10 essential questions you must ask prior to signing up for service.