Do

Include your company name in the From address of your messages so recipients know that the message was sent from a legitimate sender.

Do

Use your own domain alias, media domain, and bounce domain so recipients only see your company’s name and branding aspects.

Don’t

Use the default domain alias provided by your ESP as it ties your reputation to every other company using it.

Do

Ask Listrak’s experts for help setting up your DNS server to ensure it is configured properly.

Do

Keep your brand identity in front of your audience with daily or weekly emails that are relevant to their needs.

Do

Keep your logo at the top left corner of the email message.

Do

Use the same fonts, navigation, and design aspects so your emails have the same look and feel as your web site.

Do

Create templates with lockable fields to ensure proper branding remains in place no matter who creates and deploys the message.

Do

Monitor what emails other members of your organization are sending out and put standards in place to ensure consistency. 

Do

Remember that your brand is more than just your logo and corporate look– it’s also your corporate voice and personality.