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Using Holiday Data and Analytics Effectively throughout the Year

Your holiday emails generated more than just sales - they produced a significant amount of essential customer data and analytics. In this informative webinar, Listrak's dynamic content expert Brent Shroyer and Lawrence and Schiller's digital marketing experts Robin Temple and Billie Jo Waara took an exciting look at how you can use that data to keep subscribers reading and clicking on your messages throughout the year.

If you haven't already begun to target your customers and segment your data, now is the time to start. Relevancy is the key to increasing your email marketing ROI and, with the right tools, segmentation is easier than you might think.

Targeted, individualized messages don't have to be labor-intensive. Brent, Robin, and Billie Jo outline some steps that you can put in place this very afternoon, including:

• Easy ways to capture data dynamically
• Simple profiling techniques that will greatly enhance the relevancy of each message
• Quick segmentation tactics that improve subscribers' clickstream paths through your web site and increase conversion levels
• Basic dynamic content procedures that will give you the foundation and proficiency you need before tackling campaigns that are more advanced and complex

About Lawrence & Schiller

Lawrence & Schiller is an interactive marketing agency focused on branding initiatives for travel and tourism, retail, higher education, banking, healthcare, political, energy, and communications industries.  More can be learned at www.l-s.com.  

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