"10 for 10" - Marketing Ideas For The First Post-Brand Decade
In case you didn’t notice, the very nature of brands changed as consumers and the marketplace started demanding communications that were faster, better, more frequent, and far more relevant, meaningful, and utilitarian than ever before. This isn’t a cycle or phase, but the reality of a post-branded world in which you can’t afford to go about branding in the old way...no matter how creatively you use new media.
Strategist, author, columnist, and blogger Jonathan Salem Baskin has analyzed the year’s best and worst business case histories to distill 10 must-do ideas for your marketing campaigns to be successful in 2010. Some of the ideas are “big,” and some are so simply obvious that they make strategy seem like a tactical inevitability. This exclusive presentation will change the way you look at your marketing strategy, so it’s a conversation you don't want to miss! Watch the webinar on demand now!
About Jonathan Salem Baskin
While most marketers still rely on answers that no longer work, Jonathan Salem Baskin works with companies to ask the questions that do.
Baskin’s empowering perspective on the latest trends in marketing, branding, and organizational change result from his own unique combination of qualities as a business leader (he ran communications for Limited, Blockbuster, and Nissan, and advised clients, such as Apple); journalist (he’s a columnist for Advertising Age and Information Week, and co-hosts the popular podcast, Socializing Media), and self-styled “chief heretic” (his blog, Dim Bulb, was voted a “must read” last year). He is a vocal advocate for inventing novel, cross-functional solutions to today’s most intractable and challenging business problems, and is usually the first to question his own quarter-century of accomplishments with insight, humility, and humor. His book, Branding Only Works on Cattle (2008), was “savage and witty,” according to The Economist, and earned him the label “merry iconoclast” from Publisher’s Weekly.
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