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List Management Strategies for Email Marketers

Your in-house email marketing list is one of your most valuable resources.  But surprisingly, many companies pay very little attention to this data beyond segmenting it to target campaigns.  If you work for one of those companies, you need to download this webinar!

Watch this webinar hosted by Listrak's experts Matt Elliott and Brent Shroyer as they take an in-depth look at list management processes that will help you grow your lists at every customer touch point, organize and maintain clean data, and manage the unsubscribe process across multiple suppression lists.

Matt and Brent discuss:

• List acquisition and hygiene
• Subscriber lifecycle management
• Segmentation strategies
• Bounce management
• Best practices for managing the unsubscribe process

 

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