Shopping Cart Abandonment
Online shopping carts are abandoned for a number of reasons, but the results are the same – lost revenue. Our Shopping Cart Abandonment Solution helps re-capture that potentially lost revenue and provides an opportunity to build brand loyalty, up-sell, and streamline your process. Whether it’s a simple reach-back program or a triggered email series, what’s important is using appropriately timed and personalized messaging that reaches back to the customers who don’t complete the purchase.
Effective Cart Abandonment campaigns engage the customer on a need or emotion to complete the sale. These transactional messages also provide the opportunity to:
- Remind customers of the products left in the cart
- Cross-sell complementary products
- Survey customers to understand why they abandoned
- Offer relevant discounts to complete the sale
Elements of Shopping Cart Abandonment:
- Campaign strategy based on the particular audience and products
- Direction on the content, timing and number of messages
- Workflow and trigger points to get customers to complete the purchase
- Post campaign analysis to determine success and ROI
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