Podcast > Personalization

Client Testimonial

"Listrak’s professional services team is like an extension of our team. They’ve helped us create targeted, engaging email to reach our global audience."

- William Smith
The Conference Board

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Personalization Podcasts

Episode 25: Who is Davis Buffington and how can he increase the relevancy of your email campaigns?

This week, Brent, Matt, and Brandon discuss Listrak's latest white paper on building subscriber personas to increase the relevancy of email campaigns. By making up detailed individuals and creating emails targeted towards their specific needs, you can get relevant without spending hours mining your data. It's a new trick for your email marketing toolkit and it will save you a lot of time and hassle so don't miss this episode!

Episode 23: Engaging your inactive subscribers

Brandon Brophy, Listrak's deliverability analyst, joins Matt Elliott and Brent Shroyer in the studio this week to talk about his recent blog post 'The Inactive Subscribers' (blog.listrak.com). Brandon also gives more insight into Listrak's initial findings in its Shopping Cart Abandonment study.

Episode 15: Invite, Engage, Nurture

Ross, Matt, and Brent are back in the studio this week discussing the importance of interacting with your email subscribers. Email doesn't have to be, and shouldn't be, a one sided conversation. When used properly, email is one of the best tools you have to build lasting relationships with your audience. Tune into this podcast to learn how. Listen now.