Local Business Provides High-Tech Service For Salvation Army
Hurricane Katrina and Rita Spurs Listrak Outreach
Lititz, Pa.—October 5, 2005 - In the wake of Hurricanes Katrina and Rita the Salvation Army has turned to Lancaster County based Listrak to help boost donations and communications. Listrak has donated its email marketing software to the Salvation Army for use in the Army’s largest ever response to a national disaster in the United States. To date, the Army’s Western Territory has raised more than $200,000 from an email campaign powered by Listrak to 14,000 donors and members. The Army is also using Listrak to provide one-on-one communications with its supporters.
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. Listrak services clients such as Daimler Chrysler, Motorola, L’Oreal and the Bahamas from its Lititz, PA headquarters. Founded in 2001, Listrak was recently named one of Central Penn Business Journal’s Top Fifty Fastest Growing Companies.
To make a donation to the Salvation Army visit www.salvationarmyusa.org or call 1-800-SAL-ARMY.