List Profile / Segmentation Filter
Other segmentation and personalization resources available:
Do you want to send your email campaign to a subset of your main client list? It’s a snap with Listrak.
If you have a Listrak Pro or Enterprise Account, it’s easy to add individualized profile filters to your email messages. Adding profiling filters to your messages ensure that your email campaigns are segmented and only delivered to contacts who meet the profiling criteria you are targeting, such as purchase history, preferences, age group, geographic location, company, etc. No matter how you need to segment your clients, Listrak can do it.
When setting a profile filter to your message, simply select and save one or more profiling criteria from one or more of your profile headers. Or, you may use Listrak’s built-in filters to segment your subscribers based on
- Subscription date
- Email address (either individual address or all of the subscribers at a certain domain)
- Engagement – date of last open, read, or click
- Geographical location – country, region (US state or Canadian province), or US zip code
Then, using Boolean logic, you may add or exclude any number of other criteria until your list is configured to meet your needs. Prior to committing to each filter set, you can view the real-time list count for the segmentation you are choosing.
For more information, or to see a demo, contact one of our email marketing experts today.
