Geo Tracking Map View
Listrak pioneered geographical tracking of campaign performance data to allow email marketers to visually identify campaign performance on maps of the United States, Canada, Europe, or the world. That way, you have a quick snapshot of which areas are responding to your messages the most, and which regions you are missing. Listrak has integrated its Geo Tracking Report with Google Maps, a powerful web-based mapping service application, in order to provide detailed by country, state or province, or zip code.
The Geo Tracking Map feature is available through the Message History Report or the Geo Tracking Report. It is easy to view very targeted and specific data using this feature. For example, to view the contacts who have clicked on your message within a certain zip code, simply click on the number in the CLICKS column of the Geo Tracking Report, then click on the country and state and you will receive a list of all of the zip codes in that state that your message has been sent to along with the number of clicks in each zip code. From there, you can view the clicks on a map or you can view the email addresses of the contacts who clicked. You can also add the clicks to the contacts’ profiles by clicking on the dynamic profiling “Save to Profile” button under Report Functions.
For more information, or to see a demo, contact one of our email marketing experts today.
