Contact Delivery Report
Email delivery resources available:
Whitepapers:
Outlook for 2008: Essential Email Marketing Deliverability Guide
How Reputation Impacts Deliverability
Email Marketing Metrics: Optimizing your Goals, Benchmarks, and Statistics
Related Features:
Bounced Email Auto Removal
What is perhaps the most important email marketing metric is also the one with the most disparity and in consistencies among email service providers. Every other metric is measured against the number of emails that were delivered, so it is of utmost importance that you understand how your ESP is measuring this metric. According to the Email Experience Council, 11 percent of ESPs count every single message that was sent as being delivered. Another 63 percent, including Listrak, subtract the total number of failed messages (hard and soft bounces) from the total number of emails sent to provide more accurate results.
Listrak not only gives you the number of messages that were delivered, but also shows the email addresses of each contact that received the message. That way, you know exactly who received the message, and you can easily access each contact’s profile, campaign history, and click history simply by clicking on his or her email address.
Listrak’s contact delivery report gives you easy, organized access to the information that matters most, and it helps take the confusion out of the deliverability metric.
For more information, or to see a demo, contact one of our email marketing experts today.
