Customizable Double Opt-In Message
The double opt-in process is the best thing you can do to ensure that the subscribers on your list are the people that actually want and need the information you are sending. Instead of automatically adding every subscriber to your list, the double opt-in process includes a second step of sending an email to new subscribers to confirm they want to receive the information. Not only does this step confirm that the email address is valid, but it also ensures that your lists are made up of subscribers that are truly interested so they have the highest chance of converting.
It has been estimated that companies lose 40-60 percent of subscribers using the double opt-in method. This number mostly represents subscribers that weren’t that interested to begin with and, therefore, would have a higher chance of ignoring your messages, opting-out, or even reporting your message as spam. However, some subscribers may be falling through the cracks. That is why it is extremely important to send a confirmation email that is well branded and has the same aspects as the rest of your emails - a clear call-to-action, catchy subject line, appropriate graphics, and includes personalization and profiling information so the email is relevant to the recipient.
Listrak allows you to customize the double opt-in message using the same process to build it as you would every message through our HTML or WYSIWYG editor, so the double opt-in messages are well designed and contain the right information for the right recipient. This will help you capture as many subscribers as possible while giving your audience the right impression so they know what to expect from your email communications.
For more information, or to see a demo, contact one of our email marketing experts today.
