A/B Split Testing
Listrak gives you the ability to create test messages quickly and easily. Performing an A/B split test prior to deploying a message to your entire list will greatly increase the response rate from your audience and; with Listrak, it is easier than ever to create and track the sample versions.
The A/B split test feature allows you to assign a random segment of the list to receive test versions of the message before the email is sent to the whole list. That way, you can try different subject lines, offers, graphics, messages, etc., to see what generates the most responses and then deploy the winning version to the remainder of your list. With Listrak 4.4, you can define a specific segment of the list and then assign a percentage of that segment to receive the tests. This way, you'l get the best representation of how your target audience will react and respond to your messages.
This feature is only available to Listrak Pro and Listrak Enterprise accounts.
For more information, or to see a demo, contact one of our email marketing experts today.
